Way To Know was released as a single by Nub Music in the UK on October 20, 2017 as part of the Rage Against The Brexit Machine project. The project, spearheaded by business author/musician Peter Cook, had released 3 previous singles. What made Way To Know different was the fact that it was from an American Artist—DownTown Mystic. So how did this come about you might ask?
One day in September I was on Twitter and saw a tweet from Nub Music looking for songs for a project called Rage Against The Brexit Machine. Since I had a deal with Nub I thought I’d take a closer look. I clicked on a link that was provided and read about the project and what it was trying to accomplish. Much to my surprise, it was a campaign aimed at stopping Brexit using pop music to get the message out. I was under the impression that Brexit couldn’t be stopped, so now I was curious.
I decided to contact Mark Lee, the head of Nub, and offer Way To Know to the project. Mark thought it was a great idea and got Label Manager Guy Thompson to send the song to Peter Cook. Peter gave it a listen and liked what he heard. He gave me a call to see where I was at and to tell me more about the project. When I asked if it was possible to stop Brexit, Peter paused and said that Parliament could reverse it. He said the impetus for the Rage Against The Brexit Machine project was the effect that Brexit would have on generations to come. People were not aware how it would hit their pocketbooks until it was too late.
I told Peter that the one good thing that had happened in the US with the election of Trump was the Resistance Movement against Trump that had been started. People here in the US were truly pissed that Trump was elected despite losing the popular vote. Peter felt the people in the UK needed a bit of a push in that direction if stopping Brexit was to become a reality. And the British people should be pissed because the British Supreme Court ruled that Parliament never made a decision to stay or leave!
Peter told me that one of the reasons he really liked Way To Know was that it didn’t preach and laid out the problems in a matter of fact way. This was great to hear and I told Peter as much. I also told Peter that it wouldn’t hurt PR wise that the song features RnR Hall of Famers Max Weinberg & Garry Tallent—the rhythm section from Bruce Springsteen’s E Street Band. That info might come in handy, especially at Radio.
So that’s how I got involved with the Rage Against The Brexit Machine project and got to know Peter Cook. He’s a very decent chap (as they say) and has really put himself out there. You can feel his passion when he speaks and he’s doing the project for all the right reasons. As a fellow artist I’m proud to stand with him and help out in any way I can. The stakes are truly high as the future of the UK hangs in the balance. Check out the Article 50 Challenge for yourself and help Stop Brexit!
