To quote Pete Townsend of The Who, “Rock is dead they say”…whatever. This is a tired old chestnut that “they” bring up over and over. I’m not sure who “they” are, and I’m not sure what “they” mean by “rock”. Are we talking ROCK from the 70s, 80s or 90s onward? Or since the turn of the century? It’s a very broad term for a particular kind of music. For the sake of this blog post, I’ll be talking about the original “rock”—Rock’n’Roll.
Since I’ve already made certain statements in interviews about my intention to bring RnR into the 21st century, I’ll back it up. Rock’n’Roll is a totally other animal than “Rock”. As Tom Petty said earlier this year about his discovering RnR, “Not rock; this was Rock and Roll. The roll designates a swing — there’s a swing in the roll.” That’s what I’m talking about. There’s a difference between Rock and Rock’n’Roll, and just to be clear, it’s RnR that I’m putting out there.
All that aside, I intended the Rock’n’Roll Romantic album to be my statement about RnR in the 21st century. I took over a year to build up to the release of it and when I finally did release it on CD in October 2016, it proved to be my most successful release to date. The CD starts off with 2 of 3 songs that feature RnR Hall of Famers Max Weinberg & Garry Tallent—the rhythm section from Bruce Springsteen’s E Street Band. In fact DownTown Mystic is the only artist in the world that can make that claim. Not even Garry Tallent and Little Steven can say that about their new solo records. Not too shabby! 🙂
A big part of the success of Rock’n’Roll Romantic was at Radio. The previous release of the DownTown Nashville EP at Americana Radio in the spring last year was easily DownTown Mystic’s biggest release at the format and helped to set the stage, so to speak, for Rock’n’Roll Romantic. But I also knew that Rock’n’Roll Romantic had a broader appeal to it than just Americana. The strategy of going to the AAA and College formats along with Americana garnered DownTown Mystic its largest radio audience, going from 16 to 36 Adds and more than 70 radio stations playing the music. For me, these results show that RnR in today’s marketplace is not dead, to say the least.
2017 started out by continuing the success of Rock’n’Roll Romantic when DownTown Mystic signed a deal with UK indie label Nub Music to release Rock’n’Roll Romantic in Europe. How apropos for 2017 to be the 50th anniversary of the release of The Beatles classic Sgt. Pepper’s Lonely Hearts Club Band, the 1st Concept Album. Besides the noise of “the death of rock” is the noise about “the death of the album” and “the death of the CD”. Besides being a true RnR album, Rock’n’Roll Romantic is also a true concept album.
The truth is Rock’n’Roll is here to stay…it will never die. Wait, that sounds like a song I once heard. Nevertheless, it’s true. There’s something undeniable about an electric guitar playing along to a groove that’s being put down by a real drummer and bass player. It’s an irresistible force. Sure, it might not be what’s popular on Top 40 Radio but who cares? There are millions of people who don’t listen to Top 40 Radio.
Meanwhile in the UK, Nub has already released the Side 2 EP to help set up the release of the full Rock’n’Roll Romantic album later in the year. What better place to release some new RnR than in the UK? Oasis has been the biggest band there since The Beatles and they’ve been around now for 20 years. So it’s safe to say that Rock’n’Roll is still alive and well there. This next chapter with Nub Music may turn out to be even more exciting than the success at US Radio for Rock’n’Roll Romantic! 🙂